Sanctuary
Type of site
Private
Founded2019
HeadquartersNew York City, New York, U.S.
Key peopleRoss Clark (CEO)
IndustryAstrology
ServicesHoroscopes
On-demand astrology readings
URLsanctuaryworld.co
Native client(s) oniOS, Android

Sanctuary is a mobile app focusing on astrology and mystical services.[1][2] Users enter their birthday, time of birth, and place of birth information into the app and receive a birth chart as well as daily horoscope readings. Users can also sign up for a monthly membership and receive on-demand astrological readings via a text message format.[3] The service has been described as being “Talkspace for astrology"[4] and "Uber for astrological readings".[5] The mobile app uses an A.I.-driven interface.[6]

On May 14 2019, Apple featured Sanctuary as the App of the Day.[7]

History

Sanctuary initially began as project within the incubator of Lorne Michaels’ Broadway Video Ventures.[8] The app officially launched on March 21, 2019.[9] Its backers include Broadway Video Ventures, Greycroft Partners, and Shari Redstone.

References

  1. ↑ Dean, Sam (March 20, 2019). "Astrology app set to shake up 'mystical services sector'". LA Times. Retrieved June 21, 2019.
  2. ↑ Bertram, Colin (March 20, 2019). "New Astrology App Offers Live, On-Demand Readings for Millennials". Bloomberg. Retrieved June 21, 2019.
  3. ↑ Feingold, Spencer (March 20, 2019). "New Horoscope App Combines Tech with Celestial Insights". Cheddar. Retrieved June 21, 2019.
  4. ↑ Pardes, Arielle (March 20, 2019). "Zodiac Ascending: Astrology Startups Reach for The Stars". Wired. Retrieved June 21, 2019.
  5. ↑ Griffith, Erin (April 15, 2019). "Venture Capital Is Putting Its Money Into Astrology". New York Times. Retrieved June 22, 2019.
  6. ↑ Velasco, Haley (20 February 2020). "Why Astrology Apps Are Rising". Wall Street Journal. Retrieved 2020-08-16.
  7. ↑ Daniel, Fran (June 21, 2019). "Startup with Winston-Salem native at the helm aims to reinvent the daily horoscope and astrology readings". Winston Salem Journal. Retrieved June 21, 2019.
  8. ↑ Dean, Sam (March 20, 2019). "Astrology app set to shake up 'mystical services sector'". LA Times. Retrieved June 21, 2019.
  9. ↑ "The Atstrology Generation". Retrieved 2020-08-16.
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